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Do

      Use default logo against white background when possible'

      Use logos in a horizontal position when possible

      Make both logos the same visual size

      Separate the logos by the distance of four underscores

      Vertically middle-align logos for the best balance
 

Digital Use
 

Brand Hierarchy

The current M7 hierarchy exists solely as M7 Services as shown below. Future incarnations of the Masterbrand hierarchy could give way to multiple spin-off brands supporting disparate technologies and industries as demonstrated below as well.





Co-Branding Options

M7 partners with a number of organizations. When co-branding with M7, partner brands will follow these guidelines, regardless of brand dominance. These guidelines should be used in addition to all requirements for using the M7 logo.







 
 
 
 
 
 
 
 



Multi-Brand Logo Lockups​

When connecting two or more logos, the negative space around marks should extend at least the width of the original spacing.
 
The spacing applies in both horizontal and vertical context.

Horizontal






 
 


Vertical









Collateral Applications

Email









Datasheet

Icons & Avatars

Iconography

Avatars

M7 employs the digital image of a tech superhero named “M7 Man” to symbolize the heroic efforts undertaken by M7 staff to provide top-notch customer support. M7 Man personifies M7’s values of pride, expertise, and service. Below are some illustrations demonstrating the use of M7 Man imagery.



 

Don't

      Don't lock logos without explicit permission from M7

      Don't combine full-color and black and white logo versions

      Don't add ampersands or underscores to logos

 
 

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