Writing​

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Rules of Thumb

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1. Concision is key. Value our readers' time and keep things as short as possible.​

2. Skip the hyperbole. A calm, mature voice conveys a more powerful message than overstatement and exclamation points.

3. Make it simple. Avoid jargon and industry buzzwords.

4. Be inclusive. Consider the ways a statement could be interpreted by different audiences and edit accordingly.

5. Write like you speak. Use contractions and natural language instead of an overly formal style.

6. It's M7 Services' - when writing about M7 Services in the possessive, we add an apostrophe to the end of the name without an extra 's'.

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Tone of Voice Principles

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The M7 Services is a reflection of our personality. It's how we express ourself and how we sound, helping us establish an emotional connection with our audiences.

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Inspiring

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As technology leaders, we help build, install, and support new systems and properties and foster a community of cooperation. We build trust with our custromers by sharing stories of our teams' success and accomplishments. We channel our supportive instincts and practices into concise and powerful messages. We're here to support creativity, imagination, and action in each of our customers.

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Mindful

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Communicating mindfully means more than just being thoughtful. Mindfulness begins with silence. By listening before we speak, we become attuned to the words, rhythms, and cultural preferences of our customers. In turn, we build trust through our awareness of others and their needs, anticipating our customers desires and speaking in an emotionally intelligent, thoughtful, respectful way. 

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Conversational

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We’re passionate about serving our customers, eager to help out and advocate for our teams and partners. Our informal, friendly tone is a reflection of who we really are: an interconnected group of creators who are pretty down-to-earth people. It’s also a counterbalance to the epic nature of our accomplishments – and to the stiff formality of our competitors.

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Website Casing & Punctuation

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